Innovative ideas to create an eye catching Cover & Profile Picture for your business Facebook page

Here at SocioDNA, we share tips & techniques that help small businesses in achieving social success. Today we’ll discuss about the first touch point of your Facebook page, the profile picture & the cover picture. The profile and cover picture area of your Facebook page portrays your brand image, that’s why you should use it very wisely.

Latest studies show that for most of the small businesses, the number of visits on their website has decreased as compared to the number of visits on their Facebook page. We have seen brands for which the website was updated long way back but the Facebook page is updated on almost daily basis.

Let’s take a look at the tips & tricks how you can make it happen for your business Facebook fan page.

1. Use a profile picture that is immersed inside cover picture: This is in trend these days and the viewers will surely take a second look. It looks innovative when done in a polished way. This technique gives a larger cover image for your website so you can make use of most of it.

Sprite profile & Cover image

 

2. Promote upcoming offers & events: If you have got a special offer running on your store or website you want to bring attention of your fans, there is no harm of doing that through your cover picture. Get an eye catching cover picture designed that has all the information about the offer or event and post it. Anything you will promote through this will give a double impact. See below, how Indian ecommerce giant Facebook is promoting its offer to get new sellers on board.

Flipkart Profile & Cover Image

 

3. Show what is your business: Don’t want to get into complex image? Just showcase in the simplest and clearest way what your business is all about. Take a look at Canon India & Durian Furniture Facebook fan page.

Canon profile & Cover Image

Durian profile & Cover Image

4. Reached a milestone, blow it over the cover image: If you have got something to celebrate, or a milestone you have recently achieved, don’t be afraid of showcasing it over the cover picture. Sharing a milestone over the cover generates trust and excitement in the stakeholders of the company. Check below how India based stationary company Linc Pens has shared their achievement.

Link profile & Cover Image

How to use Pinterest in the best possible way for your business

Has your business started getting benefits from Pinterest? If not, it’s high time to utilize Pinterest for your brand. Pinterest is one of the fastest growing communities on World Wide Web and using it for promoting your brand is a trend of today.

 

1. The Business Description Should Be Clearly Written: Pinterest has a limit of 200 characters to describe your business. Use it in the easiest manner and make sure the description is easy to read. You can take help of Google analytics to check the keywords and decide which keyword can bring a person to your site. Try to keep the major keywords in the description of your company Pinterest page. If your company focuses on SEO & Social Media Marketing, make sure these keywords should be there. For instance, the description of India based ethnic apparels brand focuses on Ethnic Wear.

Pinterest Utsav Fashion Pinboard

 

 

2. Revamp your profile with Seasonal Boards: In Pinterest, you get the facility to keep your pinboards at top positions or move that to bottom based on season or festivals. This eliminates the need to delete the pinboard when not in trend. Take a look at Samsung Home Appliances Official Pinterest Page. A pinboard for Halloween is maintained and is placed at top position during festival season, rest kept at the bottom position.

Samsung Home Appliance Pinterest

 

 

3. Don’t stick to product showcasing only, use engagement stuff: Good to pin photographs of your product but are you doing it too frequently? Avoid posting product or service related photographs only. This is one of the most underutilized features of a Pinterest page. Share videos, thoughts and ask questions. In image below, take a look at how McDonalds maintained a pinboard of Ray Kroc quotes.

Mcdonalds Pinterest Pinboard

 

 

 

4. Make use of all your images on World Wide Web: Yes! You read it right. All the images you have posted till date on your internet properties like website, Facebook or Twitter, take a note of all the images and start posting on the Pinterest profile. This helps you create strong visual content and your followers surely will take a second look.

Mercedes Benz Pre War Pinterest Pinboard

 

5. Add a Pinterest button on all your blog articles images: Don’t forget to do that to drive referral traffic from Pinterest. This button can be easily installed with your blog posts. Install the on hover button as a reminder and make it easy for users to pin images from your site.

Pinterest Pin it

5 ways to increase your Twitter following ethically

The web is overflowing with content and images. So, it’s difficult to stand out and reach the target audience and grab their attention. Same goes for Twitter where you experience spam accounts, bots & serial followers who follow your profile to grow number of followers in an unethical manner.

You need to work hard if you want to create a meaningful count of followers and not just click the follow button several thousand times. Let’s take a look at a few strategies that help in better user engagement of your Twitter account.

1. Create valuable content & repeatedly share it: Write about an article that is trending in market. Or if you have grown your audience with a specific interest, write about the same interest & there are chances that you will get more clicks.
Another strategy that is unknown is the value of sharing any content several times in a given day. Twitter allows your tweets on the top for a specific period of time unless a follower visits your profile so schedule any post for twice or thrice a day and see the results. If pointing to any external link, shorten the URL using any of the tools available in market. Don’t forget to check the statistics of clicks on your shortened URL.

 

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2. Commenting on relevant tweets: Try to enter into an ongoing conversation through commenting on trends, news & user profiles. Try to search for the trending topics in your state/country. The type of conversation you are entering in should be of interest to your current following base. Join the discussions that you and your brand care about. Entering into an irrelevant conversation can force your followers unfollow your account. For instance, if your brand deals in home decoration accessories, it is meaningless to enter into a discussion on politics.

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3. Retweet Relevant Content: Try to follow the leaders of your industry and retweet the meaningful content they are sharing. When you share a tweet from an industry leader, your brand gets associated with their image and chances of collaboration or reciprocal sharing increases.

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4. Use Promoted Tweets or Trends: If your budget allows you to promote a tweet or trend in a province or a country, don’t be afraid of doing that. Twitter offers 3 types of advertising options: promoted tweets, promoted trends & promoted accounts. Paid marketing through twitter can be used if there is urgency of an event, for instance, launch of a new product.

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5. Ask for Retweets: Now you have got quality content and good number of followers, ask their help for retweeting your tweets. All you have to do is spell out a word “retweet” into your tweet. Studies show that mentioning retweet into the post can increase the number of retweets by your followers 12 to 23 times.

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3 Reasons why you need to promote your Facebook Page RIGHT NOW!

Too many pages: Facebook server is jammed with thousands of business/community pages created everyday, and never used thereafter. Pages without quality content never appear in search results. Every time we search for a page, there is very less possibility that we’ll get the exact thing we are looking for. Only the pages that have regular updates and quality content are shown at the top positions in search results.

Page Duplicity: Not all pages about a brand or identity are ‘Verified Page’. Here comes the issue of multiple pages for the same product, brand, public figure. If your page doesn’t have a Verified Page tag on it, it’s quite possible that while searching for your page, the user might click on the duplicate page. Regular updates help your page rank at the top positions so the chances of the right user reaching the right page increases. Who knows, a duplicate page admin is posting daily updates and you are losing followers worth thousands every day.

Competition: How many likes has your competitor Facebook page generated during the last week? How many posts are they posting every month and how much revenue growth are they generating out of it? No one will tell you these exact figures but you have to be proactive enough to challenge the competitor. A recent study shows that medium and small scale businesses that were previously promoting their Facebook pages in-house have increased their budget on internet marketing activities and are outsourcing the services to Social Media Marketing firms to get better results.